When forming my own company I was tasked to make sure to create a logo that was clean and professional but still look progressive. The green semi-circles imitate a lock tumbler in an abstract way. The name ‘Turnkey’ represents the completeness of the job so that the only responsibilty the client has is to ‘turn the key’. The bar above the logo with the capital ‘k’ reminds the observer that the company constructs. In the logo the ‘t’ and the ‘k’ both support a bar overhead while overlining the name to make the logo feel solid and tangible.